The philosophy of link research

Focusing on ‘user intent' is less time consuming and less technical way of identifying the right keywords. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines …

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Things to avoid when dealing with long tail search

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make …

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Things to avoid when dealing with web crawlers

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. You should have plenty of time …

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