Consistent doesn't mean identical. when you're discussing SERPs

Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. Next, we're going to have a look to …

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Let's talk about content

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Does the content provide original information, reporting, research or analysis …

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